Bringing an AI to life.
As this project is still under development, it's limited what can be shown from behind the curtain.
Startups are an interative process, build an MVP, ship it and see how users respond. For Cache's MVP we wanted to limit the amount of cognitive overhear a user might have to handle, after all, finance is a headache.
After building a deep understanding of their demographic needs, we were able to begin designing the future of finance.
The End Results.
We ended up settling on a color-neutral design for their mobile app that allows Cache to easily communicate a user's financial health. The next step was to ensure that the design of the product didn't get too far ahead of itself and remained stripped down for their MVP.
We accomplished that by drilling down to the essentials and staying away from the nice-to-haves, while still maintaining a unique experience.