A New Approach To Device Agnostic Content

Challenging ourselves to rethink the way online content should look.

The Details

Elevate decided to launch a fresh content brand that truly pushes the ideas of how device-agnostic content should exist online. We built an adaptive layout supportive from TV's to Watches.

Exploring The Process


Focusing the design to reflect Elevate's lifestyle content for the modern man with a thirst for adventure and opinionated debate, we worked closely to create development ready assets as a team.
For Elevate we decided to power through design and avoid the prototyping and user-testing sine we were in constant communication.

We designed the final version of the site in just a week, jumping straight into development to put our ideas to the test in their final form. Considering the responsive demands of such a complex layout, we were more than happy with the results.
01

Understanding the key areas of interest among millennial guys.

We identified an overwhelming desire for intelligent content that was aspiration, yet not too far out of reach. We settled on the topics of Gear, Adventure, Culture, Entertainment and Eat & Drink.

02

Deciding on a responsive layout optimized for any screen.

Our goal was to provide a full-screen experience optimized for all devices. We finally decided upon a 4-colum experience, providing optimal layout variations.

03

Building a CMS optimized for adaptive layouts.

We heavily modified WordPress for it's familiarity with bloggers and it's ease of use. Using multiple custom post types, creating custom plugins and article embeds, we were able to have a robust system in a fraction of the time.

The End Results

Just over two weeks after the completion of design, we had a completed web platform ready to be filled with content. Elevate was more than pleased with the brand deliverables and quick turn around time.

The Home Page

Opting for a four-column design, we had a ton of room for variable post types and layouts. The end result is a stunning home page with a design that gets out of the way and brings content to the forefront.

With large category dividers to break up the differing content sections, we're able to keep things interesting but familiar.

Large Display Article Pages

Centered content and elegant image layouts. Our goal was to bring the readers focus to the center of the page free from distraction. We offer writers multiple text placement options, quotes, images and embeds.

A Mobile First Approach

More Work

Let's Make Something.